When people think of dynamic and impactful industries, the label industry might not be the first to come to mind. However, those who work in this field know it’s a vibrant and essential sector that offers endless opportunities for growth and creativity. Here’s a deeper look into why the label industry is an inspiring and rewarding career path, based on insights from the people who experience it day in day out.
Labels are so much more than just functional additions to a product; they’re an integral part of a brands identity and success. They catch the consumer’s eye, tell a story, and eventually drive purchase decisions. To us who work in the label industry, knowing that our work has a direct impact on a brand’s success is both rewarding and motivating.
1. Cornerstone of brand success
“If you really think about it, would any brand be successful without packaging and labels? It’s the thing that makes your product identifiable on the shelves and stand our from the rest. It’s the first thing you notice when you go into a shop to buy something”
Labels are so much more than just functional additions to a product; they’re an integral part of a brands identity and success. They catch the consumer’s eye, tell a story, and eventually drive purchase decisions. To us who work in the label industry, knowing our work has a direct impact on a brand’s success is both rewarding and motivating.
2. See your work everywhere
“Everywhere you go, you see the products you’re making. Our work is right there, for the world, for us, to see. It’s tangible and motivating.”
There’s something satisfying about working in an industry where the results of your effort are visible in everyday life. From the vivid labels on supermarket shelves to the sleek designs on luxury goods, the tangible impact of your work is always there. This connection with the real world nurtures pride and a deep sense of satisfaction.
"For those who enjoy variety, creativity, and making an impact then the label industry is for you"
3. Exciting innovations drive the industry forwards
“The industry is advancing quickly. The variety and types of labels are getting more elaborate, which is exciting to witness and be a part of.”
The label industry innovates. It is increasingly all about smart packaging, sustainable materials, and sophisticated designs. For us as employees, it means satisfaction in being a part of these continual changes and advancements. It also means that we each have the ability to influence how things are done, especially as a lot of print companies are of a small size. We have a say in which new design features to adopt for example, and how our company can grow and develop to meet customer demand. We are active players in an industry that is constantly evolving.
4. Variety keeps everyday fresh
“On the face of it, labels might seem boring, but working in the industry is the opposite. No two days are the same- it gives you variety in the working day that so many people crave”
This is an industry that lives and breathes creativity & problem solving. There are constant new challenges and projects, new customers and business needs. We work across so many different, diverse industries, which is a unique position to be in. Our customers could be in the retail, food, automotive or chemical industries, to name just a few! You can learn about so many things, and are always working on something different for each customer.
Why should young talent consider a career in the label industry?
The label industry is far more than meets the eye. It’s a fast-paced, ever-evolving field where creativity, technology, and practicality intersect. For those who want to make a visible impact, contribute to brand success and be part of a rapidly advancing industry, we think that print is definitely an industry worth exploring.
In Part 2, we’ll delve into innovative strategies for attracting Gen Z talent to the label industry, highlighting the dynamism and appeal of this often overlooked sector. Check out our latest blog posts below for more industry insights and printing know-how.