Introducing Badge Wave: Event Badge Printing Service

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Introducing Badge Wave: Our Event Badge Printing Service

We're thrilled to announce the launch of Badge Wave, a dedicated event ticketing and badge printing service powered by Soabar Label Solutions. Born from over a century of printing excellence and refined through years of delivering for some of the world's biggest events, Badge Wave represents our commitment to making high-quality event credentials accessible, affordable, and effortless for every event organiser.

Built on a Foundation of Excellence

Soabar Ltd has been supplying labels and associated machinery at our Whetstone, Leicester site since the 1970s, but our story begins over 100 years ago. We began serving the apparel markets in the United States, before relocating to the UK, investing in versatile equipment and seeing our reputation grow on a global scale. Over the decades since, we've expanded our expertise across numerous industries, earning recognition as one of the leading label solution suppliers for a diverse range of sectors.

This heritage matters because printing excellence isn't built overnight—it's cultivated through generations of refinement, problem-solving, and unwavering commitment to quality.

In 2022, as the world emerged from the pandemic and events began returning in full force, we noticed a critical gap in the market for high-quality exhibition badge printing with quick turnaround times. Event organisers were eager to welcome attendees back but struggled to find reliable partners who could deliver the quality and speed that modern events demand.

At Soabar, we saw an opportunity to apply our printing expertise to this underserved market. We began to print exhibition badges for global events that were both eye-catching and high quality, for an industry leader in the events world. We quickly became a trusted global partner of various companies who came to us through recommendations, building a reputation for reliability and excellence in event badge printing.

Scaling Up To Meet Growing Demand

The success of our event badge printing services in recent years is something we’re incredibly proud of, and we've responded by making significant investments in our in-house printing capabilities. We’ve added cutting-edge digital printing machines and advanced finishing equipment to scale up our operations and serve more events without compromising on quality or turnaround times.

At the heart of our production are two exceptional printing systems, each chosen specifically for their strengths in event badge printing:

Our Vision: Making Excellence Accessible

Our desire is clear: to allow more event companies and people hosting events to order and personalise event badges easily, quickly, and at an affordable cost, through a local UK-based company that are experts in their field.

Being UK-based means we understand the unique needs of events in this market. It means shorter shipping times, easier communication, and the ability to respond rapidly when last-minute changes arise—because in the events industry, we know from experience that they do.

Enter Badge Wave

And now we’re launching Badge Wave. We're combining our 100+ years of experience in the label industry with our recent proven success and reliability in event badge printing to create something special—a dedicated platform where event organisers can come to receive high-quality badges that are printed and powered by great people who know their stuff.

Badge Wave isn't just a website or a service; it's the culmination of everything we've learned about printing excellence, customer service, and the specific demands of the events industry. It's a place built on expertise, powered by state-of-the-art technology, and driven by people who genuinely care about making your event successful.

When you order from Badge Wave, you're not just getting tickets and badges—you're partnering with a team that has spent decades perfecting the art of printing, that understands the pressure and pace of event planning, and that has the proven track record and infrastructure to deliver exceptional results, every single time.

The Journey Ahead

We are excited to see our customers and event attendees alike experience the benefits of Badge Wave, and for the journey that lies ahead. As we launch this new brand as part of Soabar Ltd, we do so with the confidence that comes from a century of excellence and the enthusiasm in the printing industry. At our core, we’re driven by the fact that we know that we're solving real problems for companies across the world.

Whether you're planning your first small conference or your hundredth international trade show, Badge Wave is here to ensure that your event credentials reflect the quality and professionalism your event deserves—delivered quickly, affordably, and by people who truly understand what great event printing means. Welcome to Badge Wave. Powered by a century of expertise. Driven by a passion for events. Designed for you.

At the heart of our production are two exceptional printing systems, each chosen specifically for their strengths in event badge printing:

What do the lines mean that are going through the print on my label?

If the line is in a diagonal direction, it is likely that the foil is creasing. Simply adjust the tension bar or clutch.

If the lines are vertical, then the printhead could either be dirty, or there could be dots or pixels on the printhead. If the latter is the case, you might need a new printhead. Contact us for us to diagnose the problem before ordering new parts.

Horizontal lines often indicate that the machine has stopped to make a cut. Usually, the machine will automatically try and blend this line out. Trying to alter the design of your label could help to solve the problem, however if there is a cut in the roller then it might need replacing. Contact our Technical Team if you think that this might be the case.

I’ve got a warning notification on my printer. What should I do?

You will likely be seeing something along the lines of ‘No Gap Found / Media Error’, which could mean several things. The labels might be threaded up incorrectly, which will mean that they’re not going through the sensor. Take the roll of labels off and thread them up again, being sure to consult the diagram to make sure you’re doing this in the correct way for your machine. The sensor might not be in the correct position, so try adjusting it slightly to see whether it picks up on the labels coming through. Alternatively, the sensor might need re-calibrating. Either find the button on your machine that will do this for you or contact us for a little more assistance.

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