Digitally Printed Labels vs Conventional Printing: Which Is Best for Your Business?

Posted on 21/03/2017 in Frequently Asked Questions, Printing News, Product Information, by Jon

digital printing

Digital vs Conventional Label Printing: Which Is Best for Your Business?

In recent years, digitally printed labels have seen a significant rise in both use and popularity. But, when it comes to labelling your products, how do you decide between digital and conventional printing? Labels are not just a simple part of the packaging—they can influence purchasing decisions, brand recognition, and overall product success. So, it’s important to get it right.

This guide compares digital printing with conventional printing, explaining their differences, benefits, and when each method is most effective for your business.

What Are Conventional Labels?

Conventional printing has a long history, dating back to Chinese woodblock printing in the 2nd century. Over time, this method has evolved, but it still relies on printing plates to transfer ink onto the label material.

How it works:

  • Printing Plates: Each label requires a custom-made printing plate that is coated with fast-drying ink.
  • Pantone Matching System: Conventional printing can achieve the most accurate colour matching, thanks to its use of Pantone inks and the Pantone Matching System.
  • Multiple Materials: Conventional presses can print on a variety of materials and are particularly effective for large print runs.

Pros of Conventional Printing:

  • Accurate Colour Matching: High-quality colour reproduction due to the use of Pantone inks.
  • Consistent Quality: Ideal for consistent, high-volume production.
  • Versatility: Can be used across various label materials.

Cons of Conventional Printing:

  • High Initial Costs: Custom-made printing plates are expensive, making this method cost-effective only for large volume runs.
  • Slower Setup Time: Requires significant setup time and calibration.
  • Limited Flexibility: Multiple plates are needed for different label designs, making it less flexible for small runs or frequent design changes.

What Are Digitally Printed Labels?

Unlike conventional printing, digital printing uses toner or ink that is directly deposited onto the label material via a heat process. Digital printing doesn’t require printing plates, making it a more flexible and cost-effective choice for businesses that need small to medium print runs.

How it works:

  • Direct Printing from Digital Files: Labels are printed directly from a computer file, eliminating the need for physical plates.
  • Quick Turnaround: Because there’s no need for setup or plate changes, digital printing allows for a faster turnaround time.

Benefits of Digital Printing:

  • Increased Flexibility:
    • Print over 1,000 custom labels in one run with varying information, such as names, barcodes, or consecutive numbers. This flexibility is ideal for custom or personalised products.
    • Example: Personalised bottles for a wedding or custom packaging for a seasonal product.
  • Faster Turnaround:
    • With no need for plates or complex setup, digital printing delivers quicker results, making it an excellent option for urgent or time-sensitive orders.
  • No Colour Overlap:
    • Unlike conventional printing, digital printers print as a single image, ensuring perfect alignment and vibrant colours without overlap.
  • Reduced Paper Waste:
    • Digital printing uses less paper and reduces waste by around 10%, making it more environmentally friendly.

Cost-Effectiveness:

  • Smaller Runs & Personalisation: Digital printing is more cost-effective for small and flexible runs, especially when personalisation is needed.
  • Large Runs: If you’re printing large quantities of the same label, conventional printing may still be cheaper per label due to lower per-print costs.

Example:

  • Personalised Labels: Digital printing is perfect for products that require customised labels, such as small batch skincare or limited-edition products.

When to Choose Digital Printing vs. Conventional Printing

Choosing the right method depends largely on your specific business needs, order sizes, and the level of personalisation required.

  • Choose Digital Printing If:

    • You need small to medium print runs.
    • Personalisation or customisation is important (e.g., personalised packaging or sequential numbering).
    • Fast turnaround times are required.
    • Your design involves a wide range of colours and you want to avoid colour overlap.
    • Sustainability is a concern, as digital printing reduces waste.

  • Choose Conventional Printing If:

    • You’re printing large volumes of the same label.
    • Your label design requires precise Pantone colour matching.
    • Durability is a priority, and your labels need to withstand tougher environments (e.g., outdoor conditions or harsh handling).

Conclusion: Which Method Is Right for You?

Both digital printing and conventional printing have their advantages, and the choice depends on your specific project needs. Digital printing is perfect for smaller, flexible, and personalised runs, while conventional printing is ideal for large, high-volume jobs with precise colour requirements.

If you’re unsure which method best suits your business, get in touch with Soabar for expert advice. We can help you determine the right approach based on your order size, design, and turnaround time.

Get in Touch for Expert Advice on Label Printing

For more information on your ideal label printing solution, contact Soabar today. Whether you’re interested in digital or conventional printing, we can guide you through the options and help you make the best decision for your business.