Why The Label Industry Is An Exciting Place To Work: We Need To Shout About It!

When people think of dynamic and impactful industries, the label industry might not be the first to come to mind. However, those who work in this field know it’s a vibrant and essential sector that offers endless opportunities for growth and creativity. Here’s a deeper look into why the label industry is an inspiring and rewarding career path, based on insights from the people who experience it day in day out.

Labels are so much more than just functional additions to a product; they’re an integral part of a brands identity and success. They catch the consumer’s eye, tell a story, and eventually drive purchase decisions. To us who work in the label industry, knowing that our work has a direct impact on a brand’s success is both rewarding and motivating.

 

1. Cornerstone of Brand Success

 

“If you really think about it, would any brand be successful without packaging & labels? It‘s the thing that makes your product identifiable on the shelves and makes you stand out from the rest. It‘s the first thing you notice when you go into a shop to buy something.”

 

Labels are so much more than just functional additions to a product; they’re an integral part of a brands identity and success. They catch the consumer’s eye, tell a story, and eventually drive purchase decisions. To us who work in the label industry, knowing our work has a direct impact on a brand’s success is both rewarding and motivating.

 

2. See your work everywhere

 

“Everywhere you go, you see the products you’re making. Our work is right there, for the world, and us, to see. It’s tangible and it’s motivating.”

 

There’s something satisfying about working in an industry where the results of your effort are visible in everyday life. From the vivid labels on supermarket shelves to the sleek designs on luxury goods, the tangible impact of your work is always there. This connection with the real world nurtures pride and a deep sense of satisfaction.

 

3. Exciting innovations drive the industry forward

 

“The industry is advancing so quickly. The variety and types of labels are getting more elaborate, which is exciting to witness and be a part of.”

 

The label industry innovates. It is increasingly about smart packaging, sustainable materials, and sophisticated designs. Labels are becoming more sophisticated and multifunctional. For us as employees, it means satisfaction in being a part of these changes. It also means that we all have the ability to influence how things are done, and we can each seek out opportunities to grow and develop. We have a say in what new design features to adopt, for example, and how to be a part of an industry that it continually evolving.

 

4. Variety keeps everyday fresh

 

“On the face of it, labels might seem boring, but working in the industry is the opposite. No two days are the same—it gives you variety in the working day that so many people crave.”

 

This is an industry that lives and breathes creativity and problem solving. There are constant new challenges and projects, new customers and business needs. We work across so many different industries, which us a unique position to be in. Customers could be in the retail, automotive, food or chemical industries, to name but a few. You can learn about so many things, and always be working on something different for each customer. For those who enjoy variety, the label industry offers an exciting and dynamic career.

 

Why should young talent consider a career in the label industry?

The label industry is far more than meets the eye. It’s a fast-paced, ever-evolving field where creativity, technology, and practicality intersect. For those who want to make a visible impact, contribute to global brand success, and be part of a rapidly advancing industry, we think that it’s definitely a career path worth exploring.

Here we delve into innovative strategies for attracting Gen Z talent to the label industry, highlighting the dynamism and appeal of this often under-represented sector. Check out our latest blog posts below for more industry insights and printing know-how.